Hallmark Channel, the nation’s leading family-friendly programmer, has successfully landed in the top 10 for 24 consecutive months with the latest addition of May ‘08, which ranked #9 in Prime Time with a 1.0 HH rating, 867,000 homes and 1.15 million total viewers P2+.
    For the week of May 19-25, Hallmark Channel ranked #7 in Prime Time with a 1.1 HH rating and over 1.3 million total viewers P2+.
Over Memorial Day weekend, Hallmark Channel premiered its newest original movies, “Final Approach,” on Saturday, May 24 (8-11 p.m.) and “Shark Swarm,” on Sunday, May 25 (8-11 p.m.).  “Final Approach” scored a 1.6 HH rating, was seen by 3.8 million unduplicated viewers P2+ and led the network to rank #4 in Prime Time for the day.  “Shark Swarm” scored a 1.6 HH rating, was seen by over 3.6 million unduplicated viewers P2+ and led the network to rank #3 in Prime Time for the day.

Source:  Nielsen Media Research, 4/28-5/25/08

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