Hallmark Movie Channel, the second linear channel from Crown Media, is a 24-hour digital cable network dedicated to bringing viewers the very best family movies of all time with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, Hallmark Channel original movies and special events.  In today’s crowded television landscape the network is a unique and captivating entertainment experience. 

Launched on April 2, 2008, Hallmark Movie Channel High Definition (HD) is simulcast alongside Hallmark Movie Channel Standard Definition, and offers audiences an unparalleled viewing experience.  Hallmark Movie Channel HD exists at a time of high demand from distribution partners hungry for family-friendly content and utilizes the latest technology available to programmers and audiences. 

Hallmark Movie Channel showcases popular theatrical releases such as “Hearts in Atlantis,” “City Slickers” and “The Parent Trap,” and serves as the exclusive cable network home to the critically acclaimed and award-winning Hallmark Hall of Fame movies.  Presentations include “Breathing Lessons,” “The Magic of Ordinary Days,” “Follow the Stars Home” and “What the Deaf Man Heard,” among others.  The Hallmark Hall of Fame library is the longest-running and most-honored series of dramatic specials in the history of American television.  For more than 50 years Hallmark Hall of Fame has helped equate the Hallmark brand with quality, caring and good taste. 

In addition, Hallmark Movie Channel boasts a line-up of popular Hallmark Channel original movies, including “The Christmas Card,” “The Note” and “A Grandpa for Christmas.”

In a July 2008 Beta Cable Subscriber study, which measured interest among cable subscribers of digital, emerging, mid-sized, VOD and HD networks, Hallmark Movie Channel ranked #1 among women 18+ and #2 among adults 18+.  Hallmark Movie Channel also has the highest awareness level of all 27 digital/emerging cable networks and most mid-sized networks evaluated in the study.