• Executive Bios & Photos
  • HENRY S. SCHLEIFF
  • WILLIAM J. ABBOTT
  • JANICE AROUH
  • DAVID KENIN
  • LAURA MASSE
  • CHARLIE STANFORD
  • BRIAN C. STEWART
  • JESS D. AGUIRRE
  • NANCY CARR
  • MARVIN DORSON
  • BARBARA FISHER
  • JENNIFER GEISSER
  • EDWARD GEORGER
  • GENE HAWKINS
  • PAM SLAY
  • MICHELLE VICARY
  • CHRIS WARD
  • ANTHONY WHITE
• Company Milestones
• Sponsorship Solutions Unit
• Movie Channel
• Press Contacts

    Anthony White, Senior Vice President of Marketing for Hallmark Channel and Hallmark Movie Channel, is responsible for developing strategic marketing partnerships and alliances, cause-based marketing initiatives as well as marketing analytics.  He also oversees all marketing-related activities for Consumer Marketing, Affiliate Marketing and Media Planning. He provides strategic thinking on the development and implementation of marketing plans that drive overall brand equity and provide the programs necessary to meet the revenue-generating goals of the organization.

    White is based in the networks’ Los Angeles office and reports to Laura Masse, Executive Vice President, Marketing.  Most recently, he was Vice President, Marketing for Hallmark Channel and Hallmark Movie Channel. 

    Previously, White held the position of Senior Vice President, Director, Futures, Western Region for Initiative where he was responsible for providing a strategic research platform for the development of national, regional and local media communications plans and developing critical insights and communications for internal and external clients on key media, consumer and marketing trends.

    Prior to his tenure at Initiative, White worked at NBC where he developed audience estimates and advertising revenue projections for programming on CNBC, NEWSPORT and “America’s Talking” (re-launched as MSNBC), supported NBC’s retransmission rights negotiations for domestic cable distribution, and optimized opportunities for NBC cable network development, carriage and revenue streams, among other responsibilities and initiatives.

    Other positions he has held include Senior Vice President, Marketing and Network Development for PEGI in Beverly Hills, California and Vice President, Sales & Marketing Planning and Research for iNDEMAND in New York, New York.    

    White has served on numerous industry committees, including the Committee On National Television Audience Measurement, is an active member of several professional organizations such as CTAM and PROMAX, and has published several industry think pieces such as “Mapping the M-Gen” in Licensing Today Worldwide, among others.  He has been recognized for marketing achievements by numerous case study awards, including seven marketing awards from CTAM, the 2000 CTAM Tami Award, the 2006 Golden Palm Award, and the 2007 Mark Award.

    White received his Bachelor of Arts in communication arts from Oakland University, his Master of Arts in communication arts from New York Institute of Technology and his Ph.D. in culture and communication from New York University.