FOR IMMEDIATE RELEASE
July 26, 2010
Contact:
Nancy Carr, 818-755-2643
ncarr@hallmarkchannel.com
DONOVAN BATISTE PROMOTED TO VICE PRESIDENT,
RESEARCH & MEDIA Planning FOR HALLMARK CHANNELS
Donovan Batiste has been promoted to Vice President, Research & Media Planning for Hallmark Channels (Hallmark Channel and Hallmark Movie Channel), which is owned and operated by Crown Media Holdings, Inc. The announcement was made today by Jess Aguirre, Senior Vice President, Research & Media Planning, to whom he will continue to report. Batiste will remain based in the networks’ Los Angeles office.
“Donovan has long been a major contributor to the success of our networks and I am delighted to acknowledge his leadership, expertise and dedication,” said Aguirre. “He is taking on this expanded role as Hallmark Channel transitions into daytime original programming with Martha Stewart.”
“In his new role, Batiste will continue to provide Nielsen data to assist program executives in the creation, scheduling and acquisition of family-friendly content.He will also have expanded responsibilities for the media plans related to on-air promotional campaigns and strategies to drive ratings for the channels.Batiste will collaborate with executives in the Programming, Creative Services, Marketing and Ad Sales departments to determine quarterly and long-term priorities and growth opportunities for the channels as well as to ensure that the coordination of on-air and off-air advertising and marketing efforts are aligned.
Previously, Batiste was Research Director for the channels where he tracked and analyzed programming trends, ratings growth and audience composition among cable and broadcast television as well as played a key role in evaluating online user patterns which helped the network refresh its consumer website. He began his tenure at Hallmark Channels as a Senior Analyst.
Prior to joining Hallmark Channels, Batiste was a Senior Analyst for CBS-Paramount Pictures where he was a member of a team that worked on a variety of shows, including “Dr. Phil,” “Entertainment Tonight,” “Frasier” and “Judge Judy.”
Batiste holds a bachelor’s degree from Louisiana State University in mass communications as well as a master’s degree in communications from California State University, Los Angeles. He is a member of CTAM (Cable & Telecommunications Association for Marketing).
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation’s leading network in providing quality family programming with an ambitious slate of original TV movies, general entertainment and home and lifestyle content. Hallmark Channel’s sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
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